Over the years, I’ve come across vector files for logos that haven’t been completely finished. I’ve found there are three common production steps that many designers forget, or don’t know, to do…
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I blogged about Logo Mathematics before – when imagery that represents a business, service or product is combined with…
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When the client called asking for a logo design and branding for their new iceberg lettuce I knew this could be something special...
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When I first start working on a new logo assignment, a design method I turn to is what I like to call Logo Mathematics...
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Last week a client asked me to design a brand graphic, with their logo, to be applied on a fleet of vehicles. They sent me their logo in all types of file formats. Problem was, all were...
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I graduated from high school in 1977. Most classmates signed my yearbook with a “Let’s hang out.” or “Have a nice summer!” But my friend Kim wrote, “May the force...
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I recently completed a logo design for San Diego’s premier travel agency, Kahala Travel. The company is celebrating its thirty years in business (and $19 million in sales!)...
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The logo was applied to a few marketing elements and a soft launch of the new business was performed. This is when the problem arose. Soon after, the client received a cease and desist letter...
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When is a good time to redesign your logo? In the case of Gentry Commercial Real Estate – the 5-year old company had become a top-tier presence in the Central region of Virginia – they had outgrown their old logo. They knew...
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