GRAPHIC DESIGN | ILLUSTRATION

ORIGINAL ROADHOUSE GRILL

ART DIRECTION, BRAND DEVELOPMENT, GRAPHIC DESIGN

VISUAL BRAND DEVELOPMENT. ART DIRECTION. GRAPHIC DESIGN. Previous marketing efforts for the Original Roadhouse Grill did not match the restaurants' high-end casual atmosphere, menu and pricing. First time diners were left confused and less likely to return. A rebranding was performed on all advertising and in-store materials to elevate the customer's expectations to equal the quality of their dining experience. Bringing them back for seconds and thirds.

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